Laura Rochelle is a Sydney based label I launched in 2011 when I was studying business and design.

Over the past few years I have continued to develop and grow my label and now focus on specialising in lightweight, ready-to-wear garments such as kimonos, scarfs and kaftans. Custom made outfits can also be ordered through the Contact page.

Soon I aim to introduce a prints shop section where customers can purchase a range of my own limited hand drawn print artwork.

All fabrics and trims are sourced locally and are personally tested by myself to ensure their reliability. Designs are then created and hand made in Sydney, Australia to ensure they are of only the best quality.


LR prides itself through offering limited numbers of each design. That is why our customers can be sure that they will remain individual and unique in expressing their style.


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